Coeliac Australia
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Endorsement program for packaged foods, beverages, and books

Giving your products a distinct commercial advantage in the gluten free market

The Coeliac Australia Endorsement Program licences participating businesses who meet the requirements the right to use the Trade Marked Coeliac Australia Endorsement logo on packaged foods, beverages, books and appliances. It can be daunting and stressful for many people following a gluten free diet to become confident when reading labels. Businesses in the Endorsement Program are permitted to use the Coeliac Australia Endorsement logo on licensed products packaging and marketing material.

Benefits of the program:

  • Licensed to use the Trade Mark Coeliac Australia Endorsement logo on all approved product packaging, marketing materials, website, POS and advertising
  • Launch announcement in Coeliac Australia member communications and social media channels
  • Listing on Coeliac Australia’s online directory of Endorsed Products
  • Certificate of Endorsement
  • Priority booking and opportunity for discounts at the national Gluten Free Expos
  • Sponsorship opportunities for national Gluten Free Expos and Coeliac Australia resources
  • Ongoing support and exposure to the gluten free community

The process

5 easy steps to endorsement

Initial application submission

Submission of lab results and packaging artwork

Invoice issued and paid

Licence agreement drafted and signed

Launch and announcement

Frequently asked questions

I am developing a gluten free product, when should I start the Endorsement process?

As soon as possible!

Is Endorsement available for both new and existing products?

Yes, we welcome both existing products and products that are new to the market to join the Endorsement Program.

How long does the licence last for?

The Endorsement Licence is valid for 12 months.

Can I add/delete products to the Licence Agreement during the term?

Yes, you are able to add/delete products to your agreement during the term or at the renewal.

What costs are involved

Our pricing structure is based on the number of products, volume and distribution. We have different tiers to make it feasible for companies of all sizes to attain Endorsement. Please contact us to receive a quote.

Can Coeliac Australia test my product for detectable gluten?
No, Coeliac Australia does not conduct or organise lab testing. Organising the testing is the responsibility of the manufacturer. Please click here to read more about lab testing and labelling.